D’Souza was earlier chief marketing officer at Brand Factory, Future Group, where he was instrumental in taking the brand from 30 stores to more than 105 retail outlets within six years.
He also conceptualised and ran the popular ‘Free Shopping Weekend’ at Brand Factory, which became one of the biggest offline annual retail sales across all players, reaching out and engaging more than 20 million customers annually.
D’Souza comes with close to 20 years of experience across FMCG and retail sector, having worked at Parle Bisleri and HUL prior to the Future Group.
“It gives me immense pleasure to welcome Roch on the team. He has tremendous experience in building brands from scratch to multi-bagger companies. Things2do is a well-established platform; all we need to do is jointly work on setting newer milestones,” said Amit Tripathi, Managing Director, Things2do. “We are certain that with Roch’s leadership, the Things2do promise and its team will rewrite the rules for the Experience Marketing business in India.”
Things2do is among India’s largest hyperlocal experience marketing business and runs the social platform Things2doinMumbai that reaches over 10 million customers in Mumbai monthly.
Things2do has also diversified across the major metros in India, as well as runs the popular Dubai local community Things2doinDubaiCity, and soon to be launched Things2doinSingapore.
Things2do is also running the current ongoing Mumbai Festival in partnership with Maharashtra Tourism and is looking at taking this engagement across various geographies over the next 12 months.
As part of his new profile, D’Souza will be working with the management to expand and oversee Things2do’s business and the diversification. He will also be responsible to launch the Things2do Club, which will be curating and co-creating experiences for the customers across India.
“There is a huge potential in Things2do business model,” D’sSouza added. “The passion of the two founders – Yash and Rahul – supported with the vision of the Management we will be able to shape the business and its current engagement with Tourism bodies and Brand partners in more ways than one. Online to Offline (O2O) business clubbed with the promise of Experience Marketing for the consumer promises to be a game-changer in terms of discovery process as well as influencing brand reputation for such partners. I am extremely keen and looking forward to making a difference in the journey of Things2do as well as build a world-class team in the organisation.”
Things2do already claims of having more than 1,000 merchants signed up for the program and is aiming to onboard another 2,000 partners.