Bengaluru: ShareChat’s short-video app Moj has partnered with Snap Inc., operator of Snapchat, to integrate the US-based social network’s recently launched camera kit.

The integration allows Moj to leverage Snap’s nine-year investment in the Snapchat Camera, bringing its augmented reality (AR) capabilities and camera engagement to enhance the experiences available to its users.

Starting Wednesday, Moj creators will be able to access Snapchat’s familiar Lens Carousel in the app when creating content, giving them a range of creative tools to elevate their videos. As part of the collaboration, Moj will develop over 400 lenses over multiple phases for its community to create more fun and entertaining short video content.

For the launch, Moj has released over 30 lenses for its community to use. The new lenses will help in speedy content creation with easy edit features and an overall boost to the content quality on the platform, the company said.

Moj will also have a verified Brand Profile on Snapchat, allowing Snapchatters to access Moj created lenses, with a link to the Moj app.

“The newly launched collection of 30 lenses will give our community a never seen before social experience and make content creation on Moj a whole lot more fun,” said Gaurav Mishra, senior vice president (product) at ShareChat. “We are supremely excited about this collaboration and look forward to our creators making magic with these advanced lenses and their original ideas.”

Moj will also collaborate with Snapchat Official Lens Creators in India to create more tailored experiences.

“Our camera technology and core values around creativity, privacy, and ephemerality enables us to help developers bring new opportunities to bring engaging experiences to their platforms and communities,” Ben Schwerin, senior vice president (content and partnerships) at Snap Inc., said. “We are excited to see how content creators in India play with these lenses and unlock new levels of creativity.”

News Of India


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