As per industry estimates, Twitter’s share is estimated to be less than 5% in India’s digital advertising market.

Synopsis

Fact checkers said Twitter has scored a “self-goal” of sorts in the stand-off with the government, which has accused the platform of helping spread fake news and objectionable content.

New Delhi | Mumbai: Brands are sitting on the fence watching how the Twitter-government standoff plays out, but some may pull back ads from the platform in the coming days fearing backlash amid sustained pressure on it to take down provocative posts and accounts, brand experts and advertisers said.Fact checkers said Twitter has scored a “self-goal” of sorts in the stand-off with the government, which has accused the platform of helping spread

  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • COMMENT

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Already a Member?

Why ?

  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise





News Of India

LEAVE A REPLY

Please enter your comment!
Please enter your name here